Neutronian Certification provides verification of data quality and compliance.
The Neutronian Quality Index framework defines our comprehensive definition of data quality. This framework covers five main categories of data quality:
AUDIT CATEGORY | EXAMPLES OF ASPECTS COVERED |
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CONSENT & COMPLIANCE |
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SOURCING TRANSPARENCY |
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DATASET CHARACTERISTICS |
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METHODOLOGY & PROCESSING |
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PERFORMANCE |
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Data providers that meet baseline criteria receive Neutronian certification that marketers the use to guide buying decisions.
Vet your data sources and demand transparency
Bad data does not only impact marketing outcomes, it can also have a real human impact but we can work together to increase transparency and data quality.
Scoring Data Quality & Performance for all data sources used in brand client campaigns
When it comes to data quality, we in MarTech find ourselves at a crossroads.