Overview

Data driven marketing needs a quality standard

No verification of source and compliance

Until now, marketers and brands have lacked independent verification of the audience data powering their campaign spend. And high quality data providers are not rewarded for investing in compliance and transparency that should differentiate them from low quality suppliers.

Enter Neutronian

We provide a platform for comprehensive, independent, data quality and compliance certification. To us data quality means everything that a marketer may want to know about a dataset before using it — not just how it may perform or how accurate it is.

User consent, how the data was modeled, and how it was sourced are just a few of the many points that we include in our comprehensive definition of quality.

Overview

Data driven marketing needs a quality standard

No verification of source and compliance

Enter Neutronian

Product details

High level solution components

Disclose

Data sellers provide detail and documentation for their data sets for each component of data quality and compliance.

Audit

Neutronian verifies the information provided across each aspect of data quality and compliance. If standards are met, certification is provided.

Monitor

Data sets are continuously monitored in order to detect any variance from certified standards.

Solution benefits

Marketers & Brands

Deliver better advertising results by ensuring audience data quality and compliance

Confirm that the data sources you use are high quality and privacy compliant
Reduce compliance risk through verification of data sourcing and processing
Prove to internal stakeholders and clients that you are using the best available data
Improve campaign performance and research data
Demonstrate the value you place on independent verification of data quality

Data Providers

Differentiate your data from the mass of sources out there and highlight your quality

Prove that you are one of the good players in the ecosystem
Demonstrate why your data deserves premium CPMs
Provide independent verification of your data quality and underlying methodology
Reduce compliance risk, putting clients at ease and increasing their satisfaction
Attract top brands and agencies to your data

Technology & Data Platforms

Bring independent data certification into your platform

Prove to data buyers that you are providing the best available data options
Reduce compliance risk, putting clients at ease and increasing their satisfaction
Attract top brands and agencies to your platform
Help clients improve campaign performance