Alice Siu
Associate Director of the Center for Deliberative Democracy at Stanford University
Product details
High level solution components
Compliance Safety
Automated, ongoing screening of data privacy and compliance practices, including detection of consent management tools and source verification.
Audit & Monitoring
Comprehensive review and ongoing monitoring of key data quality aspects resulting in certification and in the future, Neutronian Quality Index (NQI™) scores.
Scoring & Analytics
Advanced segmentation and performance analytics for specific marketer use cases resulting in customized, private Neutronian Quality Index (NQI™) scores.
Solution benefits
Marketers & Brands
Deliver better advertising results by ensuring data quality and compliance
- Reduce compliance risk through in-depth verification of each data provider's consent and compliance practices
- Confirm the quality of the data that you use with a comprehensive, independent audit across key aspects of data quality
- Prove that you are using the best data source and increase transparency with source verification
- Leverage custom scoring and analytics to identify high quality datasets that improve campaign performance
- Demonstrate the value you place on independent verification of data quality and compliance
Data Providers
Differentiate your data and increase sales by highlighting your quality
- Reduce compliance risk through in-depth verification of each of your data source's consent and compliance practices
- Confirm the quality of your data with a comprehensive, independent audit across key aspects of data quality
- Prove that you are using the best data sources and increase transparency to data buyers through source verification
- Leverage your high quality datasets to improve internal research and better understand client campaign performance
- Attract top brands and agencies with independent, third-party verification of your data quality and compliance
Technology & Data Platforms
Add value through independent data certification in your platform
- Reduce compliance risk through in-depth and customizable verification of data provider's consent and compliance practices
- Confirm the quality of the data in your platform with a comprehensive, independent audit across key aspects of data quality
- Prove to data buyers that you are providing the best available data options and increase transparency through source verification
- Help data buyers identify high quality datasets to improve and better understand campaign performance
- Attract top brands and agencies to your platform with independent, third-party verification of data quality and compliance
News & Insights
Find out our latest news
ShareThis Certification
Highlighting Consent Frameworks at Scale
Featuring:
Consent managment does not have to be scary and for some companies, it may even present an opportunity to create a differentiated competitive advantage.
The Importance of Data Quality in 2020
Q&A featuring Dan Scudder from
Now more than ever, it is critical for agencies and brands to ensure that they are leveraging high quality data for their marketing efforts.
Eyeota Certification
Highlighting the Importance of Transparency
Featuring:
The days of a “data buyer beware” world are coming to an end. Marketers want more confidence and transparency from third party data sources.
TVision Certification
Highlighting the Benefits of Panels
Featuring:
Panels are Dead, Long live Panels! Privacy regulation has made consent tracking vital and user compensation is something that data companies must now evaluate. It’s the perfect time for a panel rebirth.
About us
Leadership Team
Lisa Abousaleh
VP, Customer Success
Cory Meyer
VP, Business Development
Advisory Board
Amanda Martin
VP of Enterprise Partnerships at Goodway Group
Anthony Psacharopoulos
SVP of Enterprise Solutions at VideoAmp
Deven Sharma
Former President at Standard & Poors
Duncan Trigg
Chief Media Officer at Codec.ai
Jene Elzie
Chief Growth Officer at Athletes First Partners
Joe Weir
SVP Digital Media at Cox Media Group
Marc Ginsberg
VP Marketing at American Express
Michael Shields
CEO of Shields Strategic Consulting, previously editor at Business Insider, The Wall Street Journal & Adweek
Serge Biscard
Managing Director at Valtech France
Steve Katelman
EVP of Global Digital Partnerships at Omnicom Media Group
Steven Millman
SVP of Research & Operations at Dynata
Tricia Gabberty
Vice President, Marketing at Equifax