Overview

Data driven marketing needs a quality standard

NO VERIFICATION OF QUALITY AND COMPLIANCE

Until now, marketers and brands have lacked independent verification of the audience data powering their campaign spend. And high quality data providers are not rewarded for investing in compliance and transparency that should differentiate them from low quality suppliers.

ENTER NEUTRONIAN

We provide a platform for comprehensive, independent, data quality and compliance certification that is based on our Neutronian Quality Index (NQITM) framework.

To us data quality means everything that a marketer may want to know about a dataset before using it — not just how it may perform or how accurate it is. User consent, how the data was modeled, and how it was sourced are just a few of the many points that we include in our comprehensive definition of quality.

Solution details

The Neutronian Quality Index (NQITM) Components

NQI RANKING

Automated scoring and ranking based on public transparency, ongoing transparency monitoring

NQI CERTIFICATION

Comprehensive audit review across all data quality aspects, ongoing compliance and data monitoring

NQI DATA LIFT

Standard and custom scoring frameworks, data accuarcy and campaign performance measurement

Solution benefits

Deliver better advertising results by ensuring data quality and compliance
  • Reduce risk: Confirm the quality and compliance of current or prospective datasets
  • Save time: Leverage Neutronian as your initial data vetting process, taking the burden of this effort off of your team
  • Stay informed: Monitor partner compliance and receive alerts when updates are made
  • Compare datasets: Leverage Neutronian Quality Index (NQITM) scores to identify the datasets that best fit your needs
  • Assess accuracy: Use NQI Data Lift to assess accuracy before you start using a dataset
  • Improve performance: Utilize NQI Data Lift measurement to optimize data strategy during a campaign
Differentiate your data and increase sales by highlighting your quality
  • Prove quality: Leverage Neutronian’s comprehensive certification to prove the quality of your datasets to data buyers
  • Save time: Shorten sales cycles and data vetting processes by highlighting your independent data certification
  • Build trust: Highlight Neutronian’s ongoing monitoring of your datasets to demonstrate your commitment to data quality
  • Find opportunity: Use Neutronian Quality Index (NQITM) scores to show data buyers how your datasets fit their needs
  • Demonstrate performance: Leverage NQI Data Lift to show data accuracy and optimize campaign performance
Add value through independent data certification in your platform
  • Reduce risk: Confirm the quality and compliance of your inventory and data partners
  • Save time: Leverage Neutronian as your initial data vetting process, taking the burden of this effort off of your team
  • Stay informed: Monitor partner compliance and receive alerts when updates are made
  • Highlight quality: Leverage Neutronian certification to demonstrate the quality of the data in your platform to data buyers
  • Find opportunity: Use Neutronian Quality Index (NQITM) scores to help data buyers find the best datasets for their needs
  • Demonstrate performance: Leverage NQI Data Lift to help data buyers assess accuracy and optimize campaign performance

About us

Leadership Team
Timur Yarnall
CEO and
Co-Founder
Timur Yarnall
  • SVP Corporate Development, comScore
  • CEO/co-founder MdotLabs,
    bot detection platform
  • CEO/co-founder Broadcast Interactive, local news video
  • Co-founder Clickability,
    web content management
  • Stanford University,
    BS/MS in Engineering
Tom DiGrazia
CTO and
Co-Founder
Tom DiGrazia
  • Cloud Technology Advisor with strategic accounts, Amazon AWS
  • SVP Technology, comScore
  • CTO, Proximic, Brand Safety Platform
  • Ran Scalability Architecture at eBay and multiple CTO startup roles
  • University of California, Berkeley
    BA in Statistics
Lisa Abousaleh
Chief Customer Officer and
Co-Founder
Lisa Abousaleh
  • 17+ years of client and partner management experience
  • VP of Ad Platform Partnerships, Comscore
  • Roles in account management, client services, and research at Comscore and J.D. Power
  • DePaul University, MBA and
    Oakland University, BS in Marketing

Advisory Board

ALICE SIU

Assoc Director, Center for

Deliberative Democracy

at Stanford University

Anthony Psacharopoulos

SVP of Enterprise Sales
at VideoAmp

LOUIS MONIER

Deep Learning Expert,
Former Google and Airbnb

Deven Sharma

Former President
at Standard & Poors

STEVEN MILLMAN

SVP of Research & Operations
at Dynata

TRICIA GABBERTY

Vice President, Marketing
at Equifax

JOE WEIR

SVP Digital Media
at Cox Media Group

Contact Us

We want to hear from you

Office Locations:
Silicon Valley, California

Motown, Michigan