Data driven marketing needs standards for privacy and quality
Until now, marketers and brands have lacked transparency into the privacy and quality of the partners powering their campaign spend. And high quality, privacy safe suppliers are not rewarded for investing in compliance and rigor that should differentiate them.
We provide a platform for comprehensive and independent data privacy and quality verification based on our core Neutronian Quality Index (NQITM) framework.
To us data transparency includes everything that a marketer may want to know about a dataset before using it — not just how it may perform or how accurate it is. User choice and control over data collection, data sourcing methods, and solution creation process including the modeling methodology are just a few of the many points that we review.
Learn more about the NQI framework here.
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