Eyeota Certification Case Study

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Partnering with Neutronian has improved our trust in the market and is an easy way to differentiate our products. Our Neutronian certification has helped us connect with new buyers and has led to greater exposure with broader agency teams overall by highlighting the quality of our data.
Howard Luks, Chief Revenue Officer at Eyeota

THE CHALLENGE

Eyeota needed a way to increase their visibility and highlight their data quality to grow data revenue.

  • Many decision makers with varying needs requires 1-to-1 outreach
  • It is difficult to stand out in the crowded data ecosystem
  • Marketer data quality and compliance concerns are growing

THE PROCESS

Eyeota decided to go through the Neutronian data quality audit.
  • The processes and datasets used to build the Eyeota branded audience segments were thoroughly reviewed by Neutronian.
  • Upon audit completion, Eyeota was awarded with Neutronian certification.

THE OUTCOME

For Eyeota, having this independent, third-party verification of their data quality has led to:

Increased transparency and credibility with data buyers

More buyer contacts and new sales discussions

Decreased RFI/RFP cycle times