NQI Certification

NQI Certifications provide data quality standards against which all MarTech data is rated.


Our comprehensive definition of data quality covers five main categories:

AUDIT CATEGORY EXAMPLES OF ASPECTS COVERED
CONSENT & COMPLIANCE • Consent standards and opt-in/out process
• Privacy and compliance disclosures (ex. GDPR, CCPA, FLA/FCRA, etc.)
SOURCING TRANSPARENCY • Data sources and data capture mechanisms
• Transparency of data sources and data use details internally and externally
DATASET CHARACTERISTICS • Type(s) of dataset – deterministic and/or modeled
• Data cleansing practices – de-duplication, removal of fraudulent data, etc.
METHODOLOGY & PROCESSING • Data processing and retention controls
• Statistical methodology utilization – modeling, weighting, etc.
PERFORMANCE • Methods used to evaluate data accuracy and performance
• Frequency of evaluating data performance

Data providers that meet baseline criteria receive Neutronian certification and NQI scores that marketers use to guide buying decisions.

Certification types

GENERAL CERTIFICATION

  • Deep dive across all 5 categories of the Neutronian Data Quality Framework
  • Comprehensive evaluation from which overall NQI scores are generated
  • Provides a path for remediation for providers that do not meet baseline criteria in all areas

COOKIELESS CERTIFICATION

  • Added layer of verification to confirm that a dataset is “future proofed” for the depreciation of 3rd party cookies
  • Specific cookieless certification designation and NQI cookieless score
  • Provides a path towards remediation for providers that are not yet cookieless ready

Recently certified partners

Use cases

Increase data quality

  • What are the best, high quality datasets that I can leverage?
  • Are there any data quality or compliance concerns with my datasets that I should be aware of?

Shorten test periods

  • Can I leverage an existing certification as a baseline to shorten my data vetting processes?
  • How can I achieve a comprehensive understanding of data quality from consent to performance?

Navigate industry changes

  • How can I confirm that a dataset is not reliant on third party cookies?
  • How do I identify new datasets that are future-proofed for the depreciation of third party cookies?

Mitigate risk

  • How can I monitor data sources to ensure they are collecting consent and handling opt-outs appropriately?
  • Can I receive alerts when an inventory or data source makes updates that impacts compliance requirements?

Key benefits

Marketers & Brands

  • Leverage a standard to verify the quality and compliance of the datasets that you are currently using
  • Save time by utilizing Neutronian as your initial data vetting process, taking the burden of this effort off of your team

Data Providers

  • Build trust with data buyers by demonstrating the quality and compliance of your data with Neutronian certification
  • Shorten sales cycles and buyer data vetting processes by having already completed independent data certification

Technology & Data Platforms

  • Leverage a standard to verify the quality and compliance of the datasets in your platform
  • Save time but utilizing Neutronian as your initial data vetting process, taking the burden of this effort off of your team

Want to learn more?