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Ratings

Neutronian Ratings provide independent verification and scoring that increases transparency and enables better informed evaluations.

Built for any type of data from third-party audiences to contextual insights and first-party customer data. Ratings are also provided for solutions providers such as identity solutions and ad tech platforms that enable data connections.

Examples of the types of data reviewed:

  • Consent mechanisms
  • Privacy policies
  • Company background
  • Minority and female ownership
  • Financial and litigation history
  • Data sourcing and characteristics
  • Solution methodology details
  • Performance case studies

Initial scoring is conducted based on the information collected from corporate websites and correlated with other public sources (ex. LinkedIn, Crunchbase, etc.)

 

Companies also have the opportunity to provide their own documentation for consideration via the Neutronian submission form.

Rating types

DATA PRIVACY SCORES

  • A scoring of companies and domains based on data privacy
  • Rankings based on company type – data providers, platforms, brands, retailers and publishers
  • Scores are updated quarterly and new companies are added in each refresh

MINORITY OWNERSHIP VERIFICATION

  • Verification of publishers or companies who identify as minority owned, including female owned businesses

  • Scoring by verification type with quarterly refreshes

  • Company list is continually expanded as each subscriber submits companies for scoring 

Click here to learn more about Neutronian Data Privacy Scores.

Click here to learn more about Neutronian Minority Ownership Verification

Use cases

Ensure data privacy compliance

  • Assess the transparency and compliance of partners
  • Compare providers based on overall and category level ratings
  • Monitor score changes over time

Support DEI goals

  • Verify that partners meet your specific criteria
  • Inform media spend decisions utilizing a standardized evaluation framework
  • Identify new partners to meet your needs

Key benefits

Marketers & Brands

  • Leverage a standard to verify the transparency and compliance of data partners
  • Utilize an existing and continuously growing database to identify the best media partners to meet your needs

Data Providers & Publishers

  • Build trust with data buyers by demonstrating data privacy compliance
  • Shorten sales cycles and vetting processes with minority ownership verification

Technology & Data Platforms

  • Leverage a standard to verify the data privacy compliance of providers in your platform
  • Utilize a growing minority ownership verification database to validate existing partners and identify new inventory partners
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