Fifty Ways to Dump Bad Data

5th February 2021

With apologies to Paul Simon, and just in time for Valentine’s Day,
here are the “50 ways to Dump Bad Data.”

The problem is not your creative
Or agency
The issue is bad data
If you think carefully
I’d like to help you win clients
Efficiently
There must be fifty ways
To dump bad data

Your DSP has more segments than you can count

So blindly buy and test is
All that buyers can really do
So I’ll repeat myself
To save budget on ad spend
Don’t run your data science
Out of China
Fifty ways to dump bad data

Refrain
You just check the source, Morris
Make a test plan, Stan
Don’t sell your 1P, Lee
Check consent with 3P
Send a survey, Herve
You don’t need to deploy first
But don’t forget the ID
And test lift is my plea

My rep said it grieves me
To say your campaign failed
I wish there was something we can do
So you buy our data again
I said, ” I appreciate that
But have you heard
Neutronian’s fifty ways?”