Vet your data sources and demand transparency
Vet your data sources and demand transparency
Bad data does not only impact marketing outcomes, it can also have a real human impact but we can work together to increase transparency and data quality.
What is Compliance Safety and how can marketers leverage this in their toolkit?
As we all look towards a better year in 2021, key themes in marketing technology will continue to point to the vital need for an established data quality framework.
Recap of a recent panel discussion that focused on why data quality matters now more than ever
It is critical for marketers to start thinking about Compliance Safety.