Performance Case Study

Neutronian Certified Cookieless Segments Deliver Improved Campaign Engagement


Certified Data Provider:

We are thrilled to have proof-points that show the tangible impact using our Neutronian certified, cookieless segments can have on campaign engagement. The results are not just numbers on a report; they are a testament to the strategic value that Affinity Answers is able to provide with our high quality, privacy safe audiences. Furthermore, this case study proves that the deprecation of third-party cookies does not mean that campaign performance has to suffer as our cookieless segments continue to result in stronger outcomes for our customers.
Mahesh Narayanan, President at Affinity Answers


In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness.


Affinity Answers wanted to prove that their investments in data quality for their cookieless audience development ultimately translates to stronger campaign performance.


Neutronian collaborated with its buy-side partner, Causal IQ, to create a methodology enabling a direct comparison between Neutronian certified cookieless Affinity Answers segments and non-certified segments, evaluating their respective contributions to campaign performance. 

  • Working with Neutronian, Causal IQ selected a set of campaigns running with various audience targets for the test. 
  • Affinity Answers provided their segment recommendations for each campaign based on the desired audience target.  
  • Causal IQ set up each campaign with two different ad groups. One ad group used the Neutronian certified Affinity Answers cookieless segments for targeting and the second ad group used other non-certified third-party segments for targeting.
  • Campaign performance was analyzed at the end of the test period by Causal IQ and Neutronian. 


The data from the test showed that Neutronian certified Affinity Answers cookieless segments:

Achieved higher video completion rates

Drove more engagement through click through rates