NQI Minority Ownership Verification

Verification and Scoring of Minority Ownership

Home   /   Minority Ownership Verification

Minority Ownership Ratings

NQI Minority Ownership Verification is a validation and scoring of publishers or companies who identify as minority owned, including female owned businesses. The validation process includes an initial manual review and ongoing automated monitoring.

Examples of the types of data that we review to validate minority ownership:

  • Self declared minority status on website and/or via Neutronian submission form
  • Owner and Exec team backgrounds
  • Correlation with other public sources (ex. LinkedIn, Crunchbase, NMSDC’s MBE certification)

If you would like to view a sample of the NQI Minority Ownership Verification dataset or if you would like to provide minority ownership validation for your own website or company in order to be included in this dataset, please complete the form on this page and we will reach out to you.

Methodology

NQI Minority Ownership Verification provides a transparent process against which minority ownership is scored, with increasing levels of verification

STAGEEXAMPLE STEPS
INITIAL
  • Self declared information collected from company or publisher website
  • Dissonance testing against data listed on LinkedIn and Crunchbase
FOLLOW-UP
  • Email outreach to company or publisher with request for verification
  • Self attestation and verification form review on Neutronian submission page
MONITORING
  • Crawler based monitoring of domains to check for changes in information every quarter
  • Manual verification of changes, outreach and direct verification
STANDARDIZATION
  • Regular review and publication of score criteria and definitions
  • Advisory Board dialogue and industry presentations on progress and examples
Want to learn more?
Let's talk

Related Insights