Verification and Scoring of Minority Ownership
Neutronian’s Minority Ownership Verification provides independent verification of websites, applications and companies who identify as minority, female or LGBTQ+ owned.
This verified database can be leveraged to identify strategic, diverse partners and curate inventory sources for a PMP or open market activation. Our flexible methodology also allows for a review of websites and applications that target minority audiences, if desired, in order to help identify additional supplemental inventory options for diverse media budgets.
If you would like to view a sample of the Minority Ownership Verification dataset or if you would like to provide minority ownership validation for your own website or company in order to be included in this dataset, please complete the form on this page and someone from our team will follow-up with you shortly.
The current verification categories included in Neutronian’s database are:
Other verification categories or alternative ownership thresholds (ex. 51%+ of owners must meet criteria) can be applied on a custom basis.
Neutronian partners that subscribe to the Minority Ownership Verification dataset, submit a list of partners for verification along with their current classification for each partner and their classification definitions. Neutronian then conducts a verification process in order to confirm the existing classification and provides feedback with documentation in any instances where the classification could not be verified or conflicting details were found.
Neutronian’s verification process includes an initial manual review and ongoing automated monitoring of each entity. Examples of the types of data that are reviewed in order to conduct verification include:
There are four stages in the verification process. Details on the stages and examples of the steps taken within each stage can be viewed in the table below.
STAGE | EXAMPLE STEPS |
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INITIAL |
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FOLLOW-UP |
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MONITORING |
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STANDARDIZATION |
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Post validation, the results are added to Neutronian’s Minority Ownership Verification database and the full database is shared with all partners that subscribe to the dataset.
The dataset contains the list of domains that were reviewed, the category(s) each domain was verified against and then a score for each verification category. Scores are assigned based on the information that was collected with the lowest scores indicating that no evidence or conflicting information was found, moderate scores noting that some signals were identified to corroborate the classification,
and the highest scores confirming the classification that has been assigned.
An illustrative example of the database output is shown below.
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