Verification and Scoring of Minority Ownership
NQI Minority Ownership Verification is a validation and scoring of publishers or companies who identify as minority owned, including female owned businesses. The validation process includes an initial manual review and ongoing automated monitoring.
Examples of the types of data that we review to validate minority ownership:
If you would like to view a sample of the NQI Minority Ownership Verification dataset or if you would like to provide minority ownership validation for your own website or company in order to be included in this dataset, please complete the form on this page and we will reach out to you.
NQI Minority Ownership Verification provides a transparent process against which minority ownership is scored, with increasing levels of verification
STAGE | EXAMPLE STEPS |
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INITIAL |
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FOLLOW-UP |
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MONITORING |
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STANDARDIZATION |
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When it comes to data quality, we in MarTech find ourselves at a crossroads.