NQI Ranking

A Ranking of Data Providers Based on Public Transparency

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April 2022 NQI Ratings Preview

The NQI Ratings are based on the public transparency of companies that collect data or sell data based solutions. This includes data providers that sell audience segments, contextual targeting solutions, data feeds or data analytics offerings as well as those collecting first party data for their own use cases. This also includes those who enable data connections such as identity solutions and ad tech platforms .

A total of 250 companies were scored for the April 2022 ranking report. You can view a preview of the results from this relese in the charts below.
The full ranking is available for a nominal reporting fee (waived for current Neutronian certified data providers and buy-side partners). If you are interested in purchasing a copy of the full ranking report, please complete the request form on this page and we will follow up with you directly.

Scoring Categories & Methodology

NQI Transparency Ratings are generated based on a review of the publicly available data about each data provider. These ratings provide marketers with a summary view of potential high or low data quality indicators that may guide their data investment decisions before actually spending to test out the data.

Ratings are generated for each of the companies included in the ranking based on the core NQI framework that covers Neutronian’s five key categories of data quality and transparency:

  • Consent & Compliance
  • Sourcing Transparency
  • Dataset Characteristics
  • Methodology & Processing
  • Performance

You can learn more about the NQI framework by downloading our full methodology whitepaper that was published in mid-2021 here.

The following steps were taken to generate the NQI Transparency Ratings and Ranking (high-level methodology summary):
  • Data is collected from multiple publicly available sources including corporate websites and other sites that represent those companies. We score items such as privacy policies, consent mechansims, financial and litigation history, methodology summaries, data source details and case studies.
  • A score is assigned for each aspect within each category of the NQI Transparency Ratings framework. Raw scores are weighted and indexed to the industry average.
  • Additional consideration is given in the scoring process for Neutronian certified data providers given the level of transparency they were required to provide in order to complete our audit process,
  • Finally, data providers are ranked and bucketed into deciles based on the resulting index scores.
The current release of the NQI Ranking is the first full release, covering the top 250 data providers. Future enhancements to the ratings and list of data providers will be made in subsequent releases.

To purchase the full ranking report, please complete the form on this page and we will respond to your inquiry. If you have any questions or feedback on the ratings, please contact us at partner@neutronian.com.

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