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Data Quality Series
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Fifty Ways to Dump Bad Data
With apologies to Paul Simon, and just in time for Valentine's Day, here are the "50 ways to Dump Bad Data."
2021: Covid, Cookies and Quality
As we all look towards a better year in 2021, key themes in marketing technology will continue to point to the vital need for an established data quality framework.
Neutronian and Eyeota Launch Data Quality Certification Initiative
Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified.
Why Data Quality Matters
Recap of a recent panel discussion that focused on why data quality matters now more than ever
Neutronian Aims to Bring Clarity and Trust to Marketing Data
MarTech Today digs into why Neutronian has taken on the challenge of bringing clarity and trust to the 'wild west' of Marketing data.
Governance & Transparency from the Ground Up
Certification Highlight Featuring:
Today embracing transparency and governance is an exception not the rule.
Compliance Safety is the New Brand Safety
It is critical for marketers to start thinking about Compliance Safety.
Data Quality Series - Part 3: Trust but Verify
Buying data can be a risky proposition which is why it is important to have a verification process upfront.
Consent Frameworks at Scale
Certification Highlight Featuring:
Consent management at scale does not have to be scary.
Data Quality Series - Part 2: Monitoring
Point-in-time audits versus continuous monitoring.
Data Quality Series - Part 1: Source Verification
The "don't ask don't tell" approach versus true source verification.
The Importance of Data Quality in 2020
Video Q&A featuring Dan Scudder from
The Importance of Transparency
Certification Highlight Featuring:
The days of a "data buyer beware world" are coming to an end.
Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider picked up the news of Eyeota's Neutronian certification for their Eyeota Branded Segments.
Neutronian Adds Former S&P President And Venture Capitalist To Advisory Board
Digital News Daily continues to cover Neutronians' progress as we work to establish a standard for data quality.
The Benefits of Panels
Certification Highlight Featuring:
Panels are Dead, Long live Panels!
Neutronian Launches Data Compliance & Source Verification Platform
Increasing trust and transparency through independent, comprehensive certification.
Neutronian Creates FICO Score For Data Quality, Launch Advisors Omnicom, Goodway Group
Digital News Daily covered Neutronian's initial product launch.
The Neutronian Manifesto: A call to arms on data quality.
When it comes to data quality, we in MarTech find ourselves at a crossroads.
