As the advertising ecosystem prepares to move away from third party cookies, it is critical for marketers to understand which of their data partners are ready for the cookieless future.
Neutronian has announced the launch of a Cookieless Certification to help bring transparency to this area. Affinity Answers has been announced as the first data provider to undergo this cookieless verification.
A recent MediaPost artcile covered this annoucement. Read the article here.