Bad data does not only impact marketing outcomes, it can also have a real human impact but we can work together to increase transparency and data quality.
Watch the webinar recording to learn how data quality scoring can bring transparency to MarTech
A Data Quality Framework and Scoring Methodology
As we all look towards a better year in 2021, key themes in marketing technology will continue to point to the vital need for an established data quality framework.
Buying data can be a risky proposition which is why it is important to have a verification process upfront.
When it comes to data quality, we in MarTech find ourselves at a crossroads.