Case Studies

Partnering with Neutronian has improved our trust in the market and is an easy way to differentiate our products. Our Neutronian certification has helped us connect with new buyers and has led to greater exposure with broader agency teams overall by highlighting the quality of our data.

Howard Luks, Managing Director, Americas and SVP Global Platforms at Eyeota

THE CHALLENGE

Eyeota needed a way to increase their visibility and highlight their data quality to grow data revenue.

  • Many decision makers with varying needs requires 1-to-1 outreach
  • It is difficult to stand out in the crowded data ecosystem
  • Marketer data quality and compliance concerns are growing

THE PROCESS

Eyeota decided to go through the Neutronian data quality audit.

  • The processes and datasets used to build the Eyeota branded audience segments were thoroughly reviewed by Neutronian.
  • Upon audit completion, Eyeota was awarded with Neutronian certification.

THE OUTCOME

For Eyeota, having this independent, third-party verification of their data quality has led to:

Increased transparency and credibility with data buyers

More buyer contacts and new sales discussions

Decreased RFI/RFP cycle times

Feedback on our Neutronian certification has been very positive from our agency and platform partners. Now more than ever before, agencies and marketers are beginning to consider data quality in their vetting processes and this independent verification of our data quality puts ShareThis at the forefront of these discussions.

Andi Wilson, SVP of Sales at ShareThis

THE CHALLENGE

ShareThis was looking for a way to differentiate themselves from competitors and optimize their sales process.

  • Most buyers have preferred providers and are reluctant to try other options
  • At face value datasets may appear alike and it takes time to dig into the details – time that buyers may not be willing to spend in order to vet a new provider

THE PROCESS

ShareThis elected to go through Neutronian's data quality audit.

  • ShareThis’ processes for data collection, processing and evaluation were examined. Data samples were also reviewed.
  • Specific attention was given to ShareThis’ handling of consent management given the massive scale of their publisher network.

THE OUTCOME

For ShareThis, having the Neutronian certification has been a way to prove their focus on data quality and provide differentiation from competitors. This has led to:

More data buyer questions being addressed upfront

Increased and accelerated new sales discussions

Less time spent defending the data