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Analysis
Neutronian’s custom analysis allows marketers and agencies to conduct customized performance evaluations and ensure their partners continue to maintain privacy standards.
Includes capabilities such as:
- Data comparisons using a standard or customized scoring framework
- The ability to align datasets to specific brand/campaign needs
- Tracking of dataset scoring against KPIs over time
- Data accuracy assessments that provide predictive performance insights
- Campaign performance measurement and optimization
- Monitoring of data performance over time
Use cases
Data comparison
- How do my current data sources score on data quality?
- How does one dataset or segment compare to another?
Fit for purpose evaluation
- How do the characterisitics of a dataset align to my custom taxonomy?
- Which datasets score best against my custom data quality framework?
Guide buying transactions
- Which datasets should I leverage to address a specific campaign/brand KPI?
- Which dataset has the best potential to drive campaign performance?
Measure performance
- How does the dataset perform against my campaign KPIs?
- What data optimizations should I make to increase my campaign performance?
Key benefits
Marketers & Brands
- Leverage Neutronian Performance Testing to evaluate data and make comparisons across datasets
- Use Performance Testing to assess accuracy before using a dataset and to optimize data strategy during a campaign
Data Providers
- Use Performance Testing to highlight your strengths and show how your data fits a buyer’s needs
- Leverage Performance Testing to show data accuracy pre-campaign and optimize performance during a campaign
Technology & Data Platforms
- Enable Performance Testing in your platform to help data buyers make data comparisons
- Surface Performance Testing results to help data buyers assess accuracy pre-campaign and optimize performance during a campaign
Want to learn more?
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